Your Seller's Agent
From listing to closing: Your trusted partner in your home selling journey
Frequently Asked Questions
A seller's agent (also known as a listing agent) is a licensed real estate professional that guides the seller through the sales process. By providing professional pricing, marketing, sales, and negotiation services , the agent helps their client receive optimal value on the sale of their property.
The agent earns a commission as payment for their professional services.
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I am very process oriented. Over my years in the real estate business, I've developed a highly effective, results driven sales process that I will tailor to your specific situation. I will follow this playbook to make your experience as pain-free and profitable as possible. Click here to learn more about the process.
My proven process is designed to make your home selling journey smooth, stress-free, and ultimately successful. Every client’s situation is unique; and a “one size fits all” approach works for no one! So I begin with a full understanding of your specific situation, needs, and goals and objectives.
Every client’s situation is unique; and a “one size fits all” approach works for no one! So I begin with a full understanding of your specific situation, needs, and goals and objectives. Based on this information, I tailor my sales process to meet your specific needs and requirements. Check out my Client Success Stories for examples.
What to Expect
I understand the Des Moines real estate market and, on average, I sell a home every week. That pace has helped me develop a highly effective, results driven sales process that I will follow when you appoint me as your Seller's Agent.
Every seller’s story is unique; and I can best represent you when I fully understand your situation.
So in the fact finding phase I will ask questions about your property, your motivations for selling it, your timeline and financial expectations for selling, and what you hope to get out of the experience. Also, I will review the property to identify its strengths and key selling points; as well as any issues that require attention before putting the property on the market.
Armed with this information, my team and I will prepare a comprehensive sales strategy customized to your specific situation.
In this phase we present the custom sales strategy that we prepared for you. This document contains our recommendations for:
Pricing – Our pricing recommendation driven by a Comparative Market Analysis (CMA) we will complete on your property; enhanced by our knowledge of your neighborhood and current market trends
Marketing Plan – Our detailed plan for marketing your property
Staging – Our recommendations for any pre-listing updates or enhancements to your property
When we are in agreement on the sales strategy, we list the property and execute the marketing plan.
Our marketing strategy is designed to get your property in front of as many qualified prospects as possible.
We accomplish this through a combination of old-school and new-school tactics that:
- List the property on multiple digital platforms, including MLS, Zillow, Trulia, and other local platforms
- Showcase your property through professional photography and videos
- Get the word out through social media, direct mail and email campaigns
- Engage with potential buyers through open houses and private viewings
We continually monitor and adjust our marketing activities to make sure you secure the best possible offers in the shortest period of time.
Many agents and buyers get squeamish during the negotiations. Not me! I love to negotiate; and I'm good at it.
I love reading about negotiations and even more satisfying is negotiating with a potential buyer on your behalf.
Most of all I love to hear the words "You've got a deal!"
Accepting an offer doesn't mean our job is done. We still have to get you across the finish line: the closing.
For example, it's common for the accepted offer to include contingencies that you—as the seller—need to meet. Let's assume that the offer is subject to an inspection; and the inspection determines that you need to repair a wet basement. I will help you satisfy these contingencies by negotiating acceptable outcomes and/or providing referrals to qualified vendors.
Also, we will review all documents and collaborate with any other professionals you engage—such as your attorney, insurance agent, or CPA—at your request.
Even though you've closed on the property, I'm still around to help. For example, I am a referring monster!
I am proud of the referral partners I have to offer. Need a loan? I have a referral? A painter? I have that too! So much of my job continues after closing. I want to be with you before, during, and after your home purchase.
Please reach out to me for whatever you may need.
